Project: SOCIAL CONTENT STRATEGY
Renowned fragrance house THE HARMONIST believes that scent has the power to turn an individual’s attention inward. By doing so, the brand empowers individuals to find balance and well-being in self-discovery. ANY OTHER NAME developed a content strategy, drawing from established editorial pillars, exploring themes of balance, duality, the elements and more. We then commissioned various artists to create an image series interpreting these themes.

Years: 2020–21
Services: Art Direction, Content Strategy
1 of 2
1 of 2

Images: PAULA CODONER, SULEIKA MÜLLER, BEN PEXTON, BRYAN SARAGOSA, JACK SYMES