Project: BRAND IDENTITY
Established in 2012 with offices in Stockholm and London, MINK MGMT. represents emerging talent and established artists, including Theresa Marx, Hedvig Jenning and Studio Kleiner. MINK enlisted ANY OTHER NAME to update its visual identity and portfolio site to showcase its talent and production services.
Year: 2018
Scope: Brand Identity, Digital
Scope: Brand Identity, Digital
We conceived a programmatic colour palette to maintain a constant sense of newness on the website, assigning a distinct colour to each project. Drawing inspiration from fashion titles, where much of MINK’s artists’ work lives, we crafted a custom serif wordmark based on Grilli Type’s GT Super. Launched in tandem with the new website, we named and branded MINK’s online print shop M’ART, a portmanteau of MINK and ART.