Project: BRAND IDENTITY
Founded by renowned Perfumer Barnabé Fillion, ARPA is a Parisian fragrance house centred on the concept and experience of synesthesia. ARPA fragrances transcend ordinary observation, encouraging a broader perceptual awareness: seeing sound or tasting light.

Year: 2023
Services: Brand Identity, Packaging, Art Direction, Spatial Design

In close collaboration with the founder, ANY OTHER NAME evolved ARPA’s visual identity and devised a modular packaging concept that emphasises the tangible synthesis inherent in the brand to elevate tactility, ceremony, and discovery.

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Campaign Imagery: MARCELO GOMES
Packaging Production: NIRVANA CPH